
ABOUT ME
Hello, I am Casey Naser, Senior Digital Producer at MullenLowe U.S., in Boston, MA.
Since 2018 I have worked on the Joint Advertising Marketing Research Studies (JAMRS) account, a division within the Department of Defense (DoD), responsible for recruiting and awareness efforts for the Military. I am currently the primary producer on the following websites:
CURRENT PROJECTS
OPA.mil
This site showcases the research produced by the seven divisions within the Office of People’s Analytics within the DoD. This was primarily an IA/UX exercise in evaluating and combining each of the divisions’ research products into one, robust platform where it can all be stored, discovered, and distributed. This project also required highly complex security regulations and development processes to launch the site on a .MIL domain. It went live in October 2021 but has since undergone user testing using a third-party testing agency and launched UX/design updates to improve usability.
My Future
The purpose of this website is to present the military as an option for a high school student’s future, equal to that of college or going right into a career. It’s essentially a database of colleges, civilian career information, and the Military’s equivalent career opportunities. Most recently, the site underwent SEO enhancements and a design refresh. The site data also undergoes annual updates.
Medicine and the Military
Similar to My Future, this website’s purpose is to present the military as an option for aspiring physicians. This site was created as a response to recruitment needs for qualified medical service members. It showcases all the requirements needed to qualify for the military, the military medical programs available, and a Day in the Life look at what it means to be a physician in the military. The site launched in 2017, but in the last two years underwent an extensive content expansion and redesign.
ADDITIONAL PROJECTS @ MULLENLOWE
Today’s Military
This is JAMRS flagship brand and website to which I have contributed alongside the other producers on the account. Most notably, I participated in the production of the Cyber video series, found here: https://www.todaysmilitary.com/careers-benefits/career-fields/cybersecurity-and-information-technology
Cyber Mission
This game was launched in 2017 with the goal of showcasing the types of skills and tasks someone would be expected to complete in a cyber security or information technology career in the military. Since its launch I have contributed to a digital campaign driving to the game, as well as ongoing maintenance.
Last summer, Truly launched their punch flavored seltzer and rolled out a “Punch Up Your Summer” sweepstakes to support the launch. Promoted through social media, the campaign asked Truly drinkers to take photos of themselves completing various challenges for a chance to win. I worked with an external vendor on the creation of the sweepstakes site and its rules and regulations.
Mediahub Worldwide
Mediahub is the sister company and media arm to MullenLowe. The company underwent a rebranding and subsequent redesign of their website, which I produced. The website launched in 2021 and currently only requires ongoing maintenance and small content updates.
Get in touch!
44 Fiskdale Road
Brookfield, MA 01506